Saatchi & Saatchi got fired for this ad. Shoe manufacturer Doc Martens just relaesed the following statement -js :
"Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots.
Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.
As a consequence, Dr Martens has terminated its relationship with the responsible agency."
David Suddens
Chief Executive
Agency : Saatchi & Saatchi
Client: Doc Martens
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